The t-shirts that you proudly wear have come a very long way since they were worn as simple undergarments by soldiers in the battlefields during the World Wars. You can find this item of clothing reflected in the flashes of a Paris catwalk or drenched with water by a protester on the street.
Heroes immortalized in the wars that they have fought
The corporate t-shirt printing singapore has ancestors in nearly every culture. Clothing we wear today is thought to be the direct descendant from the undershirts worn by soldiers as early as the First World War. One story claims that American soldiers adopted t-shirts from their European counterparts’ lightweight cotton undershirts. In World War II the t-shirt had become the standard upper undergarment of American soldiers.
Veterans began wearing their t-shirts in public after the Second World War. In the 1950s the tee shirt became a popular item of clothing after celebrities like Marlon brando, John Wayne and James Dean started wearing them in public. Dean’s death, which came out of nowhere, cemented the tee-shirt as a cultural icon.
Symbols and canvass
During the 1960s counterculture, the t-shirt became a cultural icon. The adoption of screenprinting made it possible to produce printed tee-shirts in large numbers with a particular design. As musicians and athletes began to print their own t-shirts, the T-shirt business became lucrative.
In the 1980s, more and more ways of decorating tee-shirts were invented. This solidified their role as a means of self-expression. In the late 1990s, and early in the 21st century, digital design and printing gave people more options to use t-shirts as a canvas for images and ideas. Bill Beckley, Peter Klashorst and other artists use the garment to express their unique style of art.
The t-shirt was also a great medium for corporate advertising. Although the tee shirt was used as a marketing tool in earlier decades, corporations only started using their logos and slogans on tee shirts during the 1990s. T-shirts were a cheap way to make more money from fans and loyal clients.
Printing t-shirts was also used by non-governmental and political movements for their campaigns. Placing a slogan on a printed tee shirt has the same impact as a placard raised, but it is less intimidating and more of a fashion statement. The Che Guevara shirt is one of the best examples.
Today, printed tee shirts are worn everywhere. From the boardrooms in New York to the unmarked beaches in Thailand. T-shirts are always a good choice, no matter what you wear them with.
